Sales & Marketing Strategy


Forcell USA, INC. focuses on brand building and brand custodianship
in terms of sourcing its national, and international brands in the US retail sector.
We strive to build awareness of the brand firstly

Through Distribution and Listings

We strive to build awareness of the brand firstly through distribution and listings in the retail trade and making use of strong below-the-line in-store activities such as in-store promotions, sampling, gondola ends and price deals for select periods of the year.
Depending on the profile of the product range, we also conduct above-the-line advertising and we will position advertising and advertorials in targeted publications in all communities.

We use this two-pronged approach for the premier brands in our portfolio, and for those for which we have established strong national and local listings and received support from the retail buyers.