All for One. One for All. It’s All Good.
CoFounders & CoCEOs of SmartyPants Vitamins
The Smarter Way to Healthier
Founded in 2011 by a group of concerned parents and leaders in health & wellness, SmartyPants is on a mission to simplify health without sacrificing quality.
Starting with a multifunctional supplement for kids and adults formulated based on the needs of the average American diet, we’ve expanded our portfolio to include supplements custom-tailored for a range of life stages and dietary requirements.
We’re industry leaders in testing, transparency and advocacy, from sourcing the highest-quality ingredients to testing and packaging. We never use any synthetic colors, artificial flavors, artificial sweeteners or preservatives.
Every SmartyPants product is non-GMO and third-party lab tested for purity and potency. And for every bottle of SmartyPants sold, since the first bottle sold, we make a 1-for-1 nutrient grant to Vitamin Angels to help get life-changing supplements to those in need around the world.
Get Health. Give Health.
Vitamin Angels is a non-profit that helps at-risk populations – specifically pregnant women, new mothers, and children under five – gain access to life-changing vitamins and minerals. We’re proud to help make a difference with Vitamin Angels by making a nutrient grant for every bottle we sell. We could not have done it without you.
Workouts, work work, homework. Your daily to-do list is already packed. So when it comes to your vitamins, we do the homework for you. And to make it top of the class, we work with our Scientific Advisory Board to create innovative and effective cutting edge formulas. We’re constantly driven by the desire to provide the best, most accessible supplements out there, for every stage of your life. But we’re not done. We never are. So we constantly reformulate, rethink, and innovate to make SmartyPants the best supplements possible.
Your road to a healthier shouldn’t be paved with obstacles. We think about everything that goes into our formulas. And everything that doesn’t. Making your daily supplement routine simple is the hardest thing we do. We cut through the noise to give you high-quality ingredients with high-quality benefits. We make solutions that are comprehensive, multifunctional, all in one, and above all, convenient. We’re not perfect, but we’re committed to always getting better and creating products that simplify your lifestyle. That’s our promise to you… and ourselves.
At the end of the day, it’s not what we say that matters, but it’s what we do. We source responsibly, test extensively and minimize our carbon footprint diligently. We’re not just trying to show off, we just believe that you should know exactly what’s in your supplements and why. Starting with ingredient sourcing all the way to manufacturing, we have stringent testing methods to ensure the safety, quality and purity of our products. Every finished batch is third-party lab tested, and we share those results as Certificates of Compliance.