All for One. One for All. It’s All Good.

From the start, SmartyPants Vitamins has been about family, authenticity and a core commitment to our collective well-being.
“We saw an opportunity to help us all be a bit healthier, to help our fellow humans—be they employees, customers, partners, investors or grant recipients—and to have a lot of fun along the way. That way we all profit.”
Courtney & Gordon
CoFounders & CoCEOs of SmartyPants Vitamins

The Smarter Way to Healthier

Founded in 2011 by a group of concerned parents and leaders in health & wellness, SmartyPants is on a mission to simplify health without sacrificing quality.

Starting with a multifunctional supplement for kids and adults formulated based on the needs of the average American diet, we’ve expanded our portfolio to include supplements custom-tailored for a range of life stages and dietary requirements.
We’re industry leaders in testing, transparency and advocacy, from sourcing the highest-quality ingredients to testing and packaging. We never use any synthetic colors, artificial flavors, artificial sweeteners or preservatives.

Every SmartyPants product is non-GMO and third-party lab tested for purity and potency. And for every bottle of SmartyPants sold, since the first bottle sold, we make a 1-for-1 nutrient grant to Vitamin Angels to help get life-changing supplements to those in need around the world.

Get Health. Give Health.

Vitamin Angels Partnership
It’s our belief that good health belongs to the real world, all of it. That’s why, since day one, we’ve partnered with Vitamin Angels to help provide life-saving vitamins to more than 70 million mothers and children at risk of malnutrition in 74 countries worldwide.
For every bottle of SmartyPants sold, we make a 1•for•1 nutrient grant to Vitamin Angels. SmartyPants has made over 18 million nutrient grants to moms and children in need.

Vitamin Angels is a non-profit that helps at-risk populations – specifically pregnant women, new mothers, and children under five – gain access to life-changing vitamins and minerals. We’re proud to help make a difference with Vitamin Angels by making a nutrient grant for every bottle we sell. We could not have done it without you.

Workouts, work work, homework. Your daily to-do list is already packed. So when it comes to your vitamins, we do the homework for you. And to make it top of the class, we work with our Scientific Advisory Board to create innovative and effective cutting edge formulas. We’re constantly driven by the desire to provide the best, most accessible supplements out there, for every stage of your life. But we’re not done. We never are. So we constantly reformulate, rethink, and innovate to make SmartyPants the best supplements possible.

Your road to a healthier shouldn’t be paved with obstacles. We think about everything that goes into our formulas. And everything that doesn’t. Making your daily supplement routine simple is the hardest thing we do. We cut through the noise to give you high-quality ingredients with high-quality benefits. We make solutions that are comprehensive, multifunctional, all in one, and above all, convenient. We’re not perfect, but we’re committed to always getting better and creating products that simplify your lifestyle. That’s our promise to you… and ourselves.

At the end of the day, it’s not what we say that matters, but it’s what we do. We source responsibly, test extensively and minimize our carbon footprint diligently. We’re not just trying to show off, we just believe that you should know exactly what’s in your supplements and why. Starting with ingredient sourcing all the way to manufacturing, we have stringent testing methods to ensure the safety, quality and purity of our products. Every finished batch is third-party lab tested, and we share those results as Certificates of Compliance.

Premium, thoughtfully-selected nutrients,
all together in one supplement.

We focus on including the nutrients that seem to be hardest for some people to get consistently from food, acquire the best possible forms of those nutrients, and combine them all into one formula that’s so tasty you may never forget to take your vitamins again!

Depending on formula, we source our omega-3s from wild-caught small fish, organic flaxseed oil or vegan algal oil.

We choose vitamin D3 over D2 because it’s the form your skin produces when exposed to sunlight.

We provide vitamin B12 as methylcobalamin – an active form that’s readily used by your body.

Only The Best Ingredients

Our products are made in North America from the best ingredients around the world in a GMP-Compliant (Good Manufacturing Practices) facility.
We use only FDA GRAS (Generally Recognized as Safe) ingredients and use no synthetic colors or artificial flavors, artificial sweeteners, or artificial preservatives in our products. Our fish oil comes from sustainable stocks of wild-caught small fish. All our products are completely non-GMO, gluten-free, and free of the top 8 major allergens.

Each batch of an individual vitamin or mineral is tested for identity, strength, purity, and composition when we receive it.

Our fish oil is manufactured and tested to exacting specifications for the omega 3 content. Each batch undergoes molecular distillation to remove impurities and quality checks for safety and purity.

All of the ingredients used to make the base of our gummies (natural sweeteners, natural flavoring, and pectin) are individually tested for identity when we receive them.

No Junk in These Gummies

Get Your Fill. Not Fillers.

Each batch of an individual vitamin or mineral is tested for identity, strength, purity, and composition when we receive it.

Certified-Clean Formulas

Recipient of the Clean Label Project’s Purity Award, the highest rating for product purity and value.


Free of the eight major allergens: milk, eggs, shellfish, soy, peanuts, wheat, fish allergens and tree nut allergens.

SmartyPants PETS

SmartyPaws includes EPA & DHA (fatty acids), glucosamine, chondroitin, green-lipped mussel, MSM, and bromelain to promote joint health. Because every dog is different, always consult with your veterinarian regarding their health and diet.