
* SPINs data 52 weeks ending 1/24/2021
Giovanni’s Success Is All About the Products
Giovanni had gained a reputation as innovators within the industry, and consumers embraced the idea that Beauty from the Elements is Chic on the Street®. Giovanni became to the natural products industry what Sebastian was to the salon industry, and it would take more than a decade for the industry to catch up.
Giovanni is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful, eco-friendly packaging and marketed with extraordinary visuals and graphics.


✓ Giovanni Cosmetics is the #1 selling Hair Care line in the US Natural Products Industry.
✓ We are family owned since 1979
✓ Commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance.
✓ Vegan-friendly and Leaping Bunny certified meaning we’ve never tested our products on animals.
✓ Formulations use a number of certified organic ingredients, vitamins, and essential fatty acids all identified on the back of our packaging in the ingredients list.
✓ Our products are well recognized as sulfate-free, containing no parabens, no phthalates, no formaldehyde, no propylene glycol, and no petrolatum.
- More than ever we are focused on textured and natural hair care for women of all ethnic backgrounds.
- It has become a major focus at retailers across America too.
- Giovanni’s popular hair collections are very much suited to textured curly, wavy, relaxed, and even straight hair types.
- We are heavily invested in our social media presence and participate actively on Facebook, Twitter, and Instagram.
- We would love the opportunity to discuss distribution through your eCommerce platform.
Please wait while flipbook is loading. For more related info, FAQs and issues please refer to DearFlip WordPress Flipbook Plugin Help documentation.