#1 Hair Care Brand in the United States Natural Products Industry*

* SPINs data 52 weeks ending 1/24/2021

Giovanni’s Success Is All About the Products

Giovanni was the first full-range, salon-inspired hair care brand in natural product stores, and today is the #1 selling hair care line in the United States Natural Products Industry according to SPINS®. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills.

Giovanni had gained a reputation as innovators within the industry, and consumers embraced the idea that Beauty from the Elements is Chic on the Street®. Giovanni became to the natural products industry what Sebastian was to the salon industry, and it would take more than a decade for the industry to catch up.

Giovanni is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful, eco-friendly packaging and marketed with extraordinary visuals and graphics.


✓ Giovanni Cosmetics is the #1 selling Hair Care line in the US Natural Products Industry.

✓ We are family owned since 1979

✓ Commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance.

✓ Vegan-friendly and Leaping Bunny certified meaning we’ve never tested our products on animals.

✓ Formulations use a number of certified organic ingredients, vitamins, and essential fatty acids all identified on the back of our packaging in the ingredients list.

✓ Our products are well recognized as sulfate-free, containing no parabens, no phthalates, no formaldehyde, no propylene glycol, and no petrolatum.

  • More than ever we are focused on textured and natural hair care for women of all ethnic backgrounds.
  • It has become a major focus at retailers across America too.
  • Giovanni’s popular hair collections are very much suited to textured curly, wavy, relaxed, and even straight hair types.
  • We are heavily invested in our social media presence and participate actively on Facebook, Twitter, and Instagram.
  • We would love the opportunity to discuss distribution through your eCommerce platform.