The story began in Ault, in 1962. Simone Véret, a pharmacist and strongly committed woman prepared formulations in the back room of her pharmacy. Passionate about formulation, she developed combinations of active ingredients and very quickly discovered their power to treat her customers. Her pharmacy, located right beside the beach, was never empty; holiday-makers lathered themselves in FILTRASOL before going to the beach, and those who had been in the sun for too long used CALMOBRUL. Robert Véret witnessed these small miracles on a daily basis and encouraged and pushed her to launch her own skincare brand so that more people could benefit.

Over 60 years later, Laboratoire SVR has the very same obsession; offering fragile skin dermatological solutions with exceptionally high concentrations of active ingredients for fast, visible results. Prescribed by dermatologists in more than 45 countries, SVR has managed to grow without losing sight of its values. Values such as authenticity and sincerity, combined with exemplary diligence and quality, have enabled the brand to make its name on the market of leading skincare for all skin types, even the most sensitive.