AN EMBODI ED FRENCH SKIN CARE BRAND
A doctor and pioneer of her discipline in the 10’s, Nadia Payot chose to use her knowledge and know-how for women and their beauty when she created the PAYOT brand in 1920.
Her friendship with ‘the absolute ballerina’ Anna Pavlova is decisive in building her approach. By observing the benefits of gestures in preserving the beauty and youthfulness of the skin, she chooses to go beyond the only scientifically prevailing approach to beauty for a more holistic approach. She develops the idea of a ‘facial gym’ (la Gym Beauté®) which would be possible to practice at home and offers a special face massage : the 42-step massage, still current. The avant-garde of contemporary facialists.
THE PAYOT BEAUTY EXPERIENCE
Dedicated exclusively to skincare, the brand supports women from one generation to the next, at every moment of their life. It offers a unique experience with its professional salon treatments, and skincare products that reveal the beauty of every woman, in the privacy of her own home.
Inspired by herbalism, she imagines treatments working in association with these applications gestures. This is what makes, and will continue to make, Payot’s specialty. As institutes, new places of well-being, begin to emerge in New York, she opened her own in 1925, then the first spa in Paris a few years later. She experiences her method and, in the privacy of women, will begin to develop cosmetic care close to their needs. Among them, the pâte grise, in 1947. More than 70 years later, it continues to sell a pot every 3 seconds.
For nearly 100 years, the PAYOT teams, located in Paris, have continued to perpetuate this unique approach to beauty, by evolving care and gestures according to women’s new expectations. And they also strive to perpetuate the vision of this exceptional personality, which saw beauty as an object that every woman could appropriate, a tool to reveal and emancipate herself.
OUR DARING KNOW-HOW OF MOVEMENT FOR B EAUTY
As Dr. Nadia Payot was convinced that movement was an essential component of skincare, she created beauty rituals that always paired a product with gestures.
A facialist before her time, in the 1920s she devised the 42-Step massage technique for salon treatments, which is our professional signature today. This ultra-stimulating facial massage draws on physiotherapy techniques to reproduce the effects of gentle muscular stimulation. She also invented genuine facial exercises, which she called the “physical culture of the face and neck”. In her book, she recommends spending five minutes performing this revolutionary self-massage technique every morning and evening, in addition to daily use of skincare.