Inspired by herbalism, she imagines treatments working in association with these applications gestures. This is what makes, and will continue to make, Payot’s specialty. As institutes, new places of well-being, begin to emerge in New York, she opened her own in 1925, then the first spa in Paris a few years later. She experiences her method and, in the privacy of women, will begin to develop cosmetic care close to their needs. Among them, the pâte grise, in 1947. More than 70 years later, it continues to sell a pot every 3 seconds.

For nearly 100 years, the PAYOT teams, located in Paris, have continued to perpetuate this unique approach to beauty, by evolving care and gestures according to women’s new expectations. And they also strive to perpetuate the vision of this exceptional personality, which saw beauty as an object that every woman could appropriate, a tool to reveal and emancipate herself.

As Dr. Nadia Payot was convinced that movement was an essential component of skincare, she created beauty rituals that always paired a product with gestures.

A facialist before her time, in the 1920s she devised the 42-Step massage technique for salon treatments, which is our professional signature today. This ultra-stimulating facial massage draws on physiotherapy techniques to reproduce the effects of gentle muscular stimulation. She also invented genuine facial exercises, which she called the “physical culture of the face and neck”. In her book, she recommends spending five minutes performing this revolutionary self-massage technique every morning and evening, in addition to daily use of skincare.