Froc – Forcell USA

OUR STORY

Froc is a family company that creates thoughtfully designed products.

Matej founder of the company had the idea for a fully adaptable highchair soon after the birth of his older son Taj. How did this happen? After he in his wife Maruša had failed to find a proper fully-adaptable, modern, wooden highchair on the market they’d want to have for their kids, Matej set out to develop one himself. Soon after the launch, Froc received the first awards and, more importantly, Matej’s second born daughter Kiara got a pretty pink Froc chair just for herself.

The CHALLENGE

Rethink the adjustable wooden high chair for toddlers and kids.

The majority of wooden high chairs are either Tripp Trapps or its clones, based on a 40 years old concept and design. Come up with a unique, practical and attractive concept, designed for contemporary living.

ERGONOMICS STUDY

Good ergonomics at the foundation of proper product development.

Regardless of the child’s age / height, the child always sits at the table’s height, feet are resting on the foot support and the lumbar part of the spine is always supported.

The BRIEF

Ensure differentiation by smart functionalities, user-friendly adjustability and appealing design.

Draw upon Rimarket’s wood manufacturing know-how and quality local wood resources. Reimagine the outdated wooden high chair concept and address its weaknesses proposing better solutions.

Increased STABILITY

Certified by University researchers, validated by our kids at home.

The revolutionary one-legged construction with reinforced steel, four extensions and smart weight distribution makes Froc extremely stable. Froc can not be tipped over as it is often the case with other wooden highchairs.

Completely ADJUSTABLE

Froc grows with your child.

Total adjustability guarantees that your child will be comfortable and safe using the chair from the age of 6 months to 10 years old. After a certain age your kid won’t be keen on using traditional highchairs. Froc, on the other hand, when stripped from all safety features, looks like a beautiful ‘adult’ chair, that your child will be happy to use.

Froc can be adjusted in 3 ways

• backrest (the only chair on the market)
• leg-rest position
• chair height

Adjustable

Backrest

The only high chair with this function on the market.

Adjustable

Footrest

Keeps legs in ergonomic position as the child grows.

Design your own froc

With our configurator, you get to play around, and see what your chair will look like before you order.

PRACTICAL

Smart design for small spaces.

Froc is smaller in size than most competitive wooden highchairs on the market, making it more appealing to families living in small apartments. When eating, your child sits next to the table instead of using a food tray, making your kid part of family meals. When not used, Froc is simply pushed under the table without taking up valuable space.

BEAUTIFUL & ALL NATURAL

Froc is manufactured entirely from locally sourced premium beech wood.

Following a functionality-driven design paradigm we put a lot of effort to make Froc visually appealing. Modern parents are design conscious and will appreciate the awarded Froc design. Above all, Froc is all natural, made from premium beech wood.