The Nellie’s brand was inspired by, you guessed it, Nellie!

That’s right - she was a real person with real values, who believed in honesty and simplicity and was going ‘green’ long before the color was cool.

Eco Friendly
All Nellie’s products are biodegradable, keeping the environment as spotless as your clothes.


The entire Nellie’s line is free of harmful toxins, phosphates and synthetic fragrances.


Our products are HE machine certified and made with no fillers. Best of all, they work!

Nellie’s Top 5 Sellers

Nellie’s Dishwasher Powder

Easily Penetrating Grease, Food Particles and More, Leaving Every Plate Spotless!
Take your dishes from clean to spotless with Nellie. This phosphate-free powder will help your dishes sparkle, and it even takes care of stubborn baked-on foods. Sodium Carbonate works really well in hard water areas, softening the water and leaving behind no residue like some dishwasher powders can.

Nellie’s Lamby Wool Dryerballs

Made with 100% Pure New Zealand Sheep’s Wool
Sheep all over New Zealand are lining up to strip down for these Dryerballs: 100% pure New Zealand sheep’s wool Dryerballs – that’s a lot of naked sheep! Wool straight through to the core, Nellie’s Dryerballs act as a soft and silent natural fabric softener that lift and separate clothes, cutting down on both static and drying time. They also come in a reusable tin that doubles as a piggy bank – you’re going to need somewhere to put all the money you’ll save from using less energy drying. No sheep were harmed in the making of these Dryerballs.

Nellie’s Laundry Soda

Non-toxic, Biodegradable, Hypoallergenic, Vegan, Leaping Bunny Certified
Nellie’s rinses completely clear, leaving nothing behind. No perfumes, no optical brighteners, no solid synthetics. Your skin, environment and machine are left naturally clean! Free From: SLS, SLES, gluten, phosphates, fragrance and chlorine. Nellie’s All-Natural Laundry Soda does not contain any additives or fillers. The fillers in other detergents leave residue behind on your clothing, which irritates sensitive skin. Nellie’s Laundry Soda dissolves completely, and rinses thoroughly, leaving no residue behind!

Nellie’s Oxygen Brightener

Restore the Color of Your Clothes with the Power of Oxygen
Nellie’s Oxygen Brightener uses the power of oxygen to penetrate stains, stripping away dirt, odor and grime, and keeps your colors bright and your whites white. Nellie’s All-Natural Oxygen Brightener will leave your dingy, worn out clothes looking and feeling fresh. The zero chlorine formula is color safe, septic safe, hypoallergenic, environmentally friendly and biodegradable, like the rest of Nellie’s products.

Nellie’s WOW Stick Stain Remover

Great for Removing Grass, Make Up, Wine and More
Wouldn’t it be great if we could just magically erase our mistakes? Well, Nellie’s has come as close as humanly possible with our WOW Stick Stain Remover! It WILL erase just about any stain you could ever imagine getting on your clothes! Made with natural ingredients and free from dyes and synthetic fragrances, the WOW Stick contains lemongrass and sweet orange essential oils, which work in combination with the cleansing ingredients to combat odors caused by the offending stain. A delicious smelling bonus!