A 150 Year Old Brand Born in Florence, Italy.
THE HISTORY OF THE BRAND
Florence, via dei Tornabuoni. The English pharmacist Henry Roberts opens the elegant Anglo-American pharmacy “H. Roberts & Co. British and Foreign Chemist” where, besides selling English and American drugs, he prepares solution and distillations characterized by labels with the list of ingredients.
A TIMELESS PRODUCT
In 1867, Henry Roberts distilled the most precious extracts of the noblest of roses, which he had first carefully selected for their benefits on the skin. He expertly mixed them to galvanize their properties and to create a distinctive fragrance. And so he created the pure distilled water of superior roses pleasantly scented and labeled under his name. He chose the cobalt blue color bottle to protect the pureness and preciousness of his formula from the rays of light. He then indicated the whole list of ingredients on an Art Nouveau-style label. The famous “Acqua alle Rose Roberts” toning lotion for facial care was thus born.
A TRADITIONAL METHOD OF PREPARATION
From the pure distilled rose water with noble roses extracts to a complete range of products for facial skin care with precious natural ingredients and a unique scent of rose.
The Noble Roses Selected by Acqua alle Rose
Torning & Refreshing Properties
Revitalizing & Brightening Properties
Soothing & Anti-tiredness Properties
Skin Regenerating Properties
The Evolution of the Brand
ACQUA ALLE ROSE TONER
Cover the need of toning the face skin with a top formula #1 in Italy.
Pure distilled water of rose enriched with the precious extracts of 3 noble roses. 95% ingredients of natural origin.
- A unique formula which empowers all roses benefits for the skin
- No artificial colorants, No Talc.
- For a brighter and toned skin
- 4 out of 10 Italian women recognize the product even without its label
- Top seller in over 15,000 stores and 100 pharmacies in Italy