
Trusted by Parents for Over 65 Years

Baby Magic® now features more wholesome formulas with less of the ingredients parents don’t want.
Our mission is to continue providing solutions for bed time, bath time, and all of the times in between.
We believe in tradition, but know when it is important to evolve when it comes to the safety of your little one.
Our products have and always will focus on the value of gentle care.
So gentle & trusted, that we know you’ll love it too.


FORMULAS
- Removal of sulfates, mineral oil, dyes, and parabens
- Added more wholesome ingredients to promote healthy skin
- Made without sulfates, mineral oil, dyes, parabens, phthalates
- Made with more wholesome ingredients
- Kept same beloved fragrances
Wholesome Ingredients: CamelliaOil, Marshmallow Root, Calendula Oil, Shea Butter, Lavender, Chamomile, Coconut Oil, Aloe
Not Included: Dyes, Sulfates, Phthalates, Mineral Oil, Parabens
ORIGINAL BABY SCENT
Ideal For: daily cleansing, normal to dry skin
Safety: hypoallergenic, dermatologist tested
Camellia Oil: rich in vitamins and omegas that are known to help hydrate and soothe skin
Marshmallow Root: known to feature properties that help replenish, hydrate and soothe skin

CLEANSING GEL
- Gentle tear-free formula cleanses without drying skin, rinses clean
- Free of sulfates, dyes, parabens and phthalates
- Available in 9 oz, 16.5 oz
BABY LOTION
- Balances & replenishes moisture
- Quick absorbing, hydrating formula
- Free of dyes, parabens, mineral oil and phthalates
- Available in 2 oz, 9 oz, 16.5 oz, 30 oz*
CREAMY BABY OIL
- Unique blend of lotion and Coconut oil for enhanced hydration
- Non-greasy, nourishing formula
- Free of dyes, parabens, mineral oil and phthalates
- Available in 2 oz, 9 oz, 16.5 oz
SWEET BUTTERCUP SCENT
Ideal For: daily cleansing, dry-sensitive skin
Safety: hypoallergenic, dermatologist tested
Calendula Oil: features gentle and nourishing botanical properties known to help soothe skin
Coconut Oil: known to be rich in hydration and contain emollient properties to condition skin
Shea Butter: contains fatty acids and vitamins known to moisturize, smooth and soften skin

2 IN-1 WASH
- Tear-free formula cleanses and balances moisture from head-to-toe without drying hair & skin
- Free of sulfates, dyes, parabens and phthalates
- Available in 2 oz, 9 oz, 16.5 oz, 30 oz
MOISTURIZING LOTION
- Balances & replenishes dry skin
- Quick absorbing, hydrating formula
- Free of dyes, parabens, mineral oil and phthalates
- Available in 9 oz, 16.5 oz
LAVENDER LULLABY SCENT
Ideal For: night-time cleansing, all skin types
Safety: hypoallergenic, dermatologist tested
Lavender: known for its aromatic and therapeutic properties to calm the senses
Chamomile: helps neutralize environmental aggressors while naturally calming the senses
Aloe: hydrates and helps replenish skin’s moisture barrier

CALMING BATH
- Tear-free formula cleanses and balances moisture without drying skin
- Can be used as a bubble bath
- Free of sulfates, dyes, parabens and phthalates
- Available in 9 oz, 16.5 oz, 30 oz
CALMING LOTION
- Balances & replenishes dry skin
- Rich, quick absorbing, helps calm skin and senses
- Free of dyes, parabens, mineral oil and phthalates
- Available in 9 oz, 16.5 oz. 30 oz
A&E Diaper Rash Ointment (3 oz)
- Zinc Oxide (40% – Maximum Strength) repels moisture from damaged skin and provides a barrier against irritation to help treat and prevent diaper rash.
- Vitamin A helps to encourage healthy skin cell production for optimum healing.
- Vitamin E helps to nourish chapped skin with antioxidants.
- Free of mineral oil & talc
Cleansing Wipes – Fragrance Free (80 ct.)
- Soft, durable, cloth-like material infused with soothing Aloe & Vitamin E
- pH balanced formula
- Dermatologist and Pediatrician recommended, Dermatologist approved
- Free of fragrance, alcohol, sulfates, parabens, phthalates, oils, and dyes
- Suitable for sensitive skin