OUR STORY

Founded 1998, ASOBU was brought to life by a collective of dreamers, who simply put, were set on a mission to challenge the staus quo. Propelled by their ambition to eliminate single-use plastics, the ASOBU team set out to design environmentally-conscious and innovative drinkware alternatives that could provide convenience and be carried as fashion-forward, statement-making accessories.

Elevate Every Day.

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OUR LOGO

Inspired by Japanese culture, “ASOBU” refers to fun and playful nature, and products are deigned to emphasize simple, clean and beautiful aesthetics. Asobu’s classic orange color is used to symbolize joy, happiness and creativity.

The iconic “U” in ASOBU symbolizes uplifting, unique and useful traits that our brands aims to deliver. It is shape and filled with a drop of water depicts our commitments to hydration and always keeping the glass half full.

OUR PRODUCTS

Today, Asobu offers a wide variety of hydration products and accessories. Asobu products are available worldwide, both online and in selected stores.

Asobu combines hydration with uniqueness in order to create exciting experiences.

We believe in living life to the fullest and focus on uplifting the everyday.

With a commitment to fashion, fun and functionality, Asobu transforms ordinary moments into extraordinary experiences.

Playful, dependable, unique & stylish are just some of the word that our customer used to describe Asobu. Asobu marries fashion with function and creativity, making it an everyday showstopper.

ASOBU UV LIGHT PURIFICATION BOTTLE

ASOBU PRODUCTS