Elevate Every Day.
Inspired by Japanese culture, “ASOBU” refers to fun and playful nature, and products are deigned to emphasize simple, clean and beautiful aesthetics. Asobu’s classic orange color is used to symbolize joy, happiness and creativity.
The iconic “U” in ASOBU symbolizes uplifting, unique and useful traits that our brands aims to deliver. It is shape and filled with a drop of water depicts our commitments to hydration and always keeping the glass half full.
Today, Asobu offers a wide variety of hydration products and accessories. Asobu products are available worldwide, both online and in selected stores.
Asobu combines hydration with uniqueness in order to create exciting experiences.
We believe in living life to the fullest and focus on uplifting the everyday.
With a commitment to fashion, fun and functionality, Asobu transforms ordinary moments into extraordinary experiences.
Playful, dependable, unique & stylish are just some of the word that our customer used to describe Asobu. Asobu marries fashion with function and creativity, making it an everyday showstopper.