In 1972, the founders of APIVITA, Nikos and Niki Koutsiana, two young pharmacists, were inspired by the honeybee society, the unique biodiversity of Greek nature and Hippocrates’ holistic approach to health, beauty and well-being. Together they created their first natural cosmetics, using beekeeping products and herb extracts.

In 1979, they created APIVITA. The name is derived from the Latin words Apis (bee) and Vita (life), and means “life of the bee” – a name reflecting the philosophy of a company that, being a living organism like the bee, never stops creating value: Value for society, Value for the natural environment and Value for the economy.

Today, APIVITA is a company with a strong philosophy, values, social responsibility, heritage and an innovative outlook. It has evolved into a vast universe of people, products, aims, values, dreams and new endeavors, which ensure its ongoing development.

APIVITA has developed and established over 300 natural, effective and holistic products for the face, body and hair, formulated with beekeeping products of high nutritional value, extracts of Greek herbs and pure essential oils, as well as many green innovations and patents.

The passion and vision of APIVITA are now embraced by consumers in 23 countries: Greece, Spain, Cyprus, Italy, Portugal, Belgium, Romania, Ukraine, Hungary, Croatia, Bulgaria, UK, Ireland, Malta, Honk Kong, Montenegro, Russia, Taiwan, China, South Africa, Tunisia, Switzerland and Morocco.

INSPIRATION

The sources of inspiration that have sustained us ever since the establishment of APIVITA are the wondrous honeybee society, the unique features of Greek nature and Hippocrates, the father of medicine.

The beehive is a super-organism that constantly generates value. Through pollination, it ensures the sustainability of ecosystems, while providing us with precious beekeeping products.
Greek nature, with its rich biodiversity, unique indigenous plants and herbs of high biological value is an invaluable natural treasure.

Hippocrates, the first holistic physician, philosopher and teacher. He continues to instruct and inspire us to this day, through his faith in the power of nature, his dedication to fellow-humans and a 2,500-year-old heritage of knowledge supporting a holistic approach to health, well-being and beauty.

The name of APIVITA is derived from the Latin words APIS (Bee) and VITA (Life), and means “life of the bee”. Our logo is inspired by the “Bees of Malia”, a rare Minoan piece of jewelry from the Middle Bronze Age (c. 1,700 BC) representing fertility and harmony.

NATURAL EFFECTIVE HOLISTIC

NATURAL

APIVITA cosmetics combine naturally derived active ingredients, extracts from plants of the Greek nature, beehive products of high nutritional value, and organic essential oils. APIVITA formulations contain 85-100%, natural ingredients ranging which do not contain silicones, parabens, mineral oil, propylene glycol, polycyclic musks, nitromusks, phthalates, as well as other ingredients that have been associated with adverse effects on health or the environment.

EFFECTIVE

APIVITA’s Research and Development department has a proven track record of experience in developing INNOVATIVE natural and effective cosmetics. The ingredients used are on the cutting edge of green cosmetology. The R&D department also measures activity and effectiveness with in vivo and in vitro clinical studies, in collaboration with Greek and international universities, while clinical studies are also conducted on the final product, in close partnership with research institutes and universities.

HOLISTIC

Inspired by the Hippocratic philosophy, we address the individual concerns of each customer’s skin in a comprehensive way. Each APIVITA product has multiple actions: hydration, protection from environmental aggressors, prevention and treatment of signs of aging or other problems, plus – thanks to pure, 100% certified organic essential oils – uplifting, invigoration, relief from tension and stress. All products are ideal partners that reinforce each other and act synergistically to offer maximum results.

FACE CARE - DAILY

ESSENTIAL BEAUTY HEROES TO FACE DAILY BEAUTY ENEMIES
The first steps for a genuine beauty up to 99% natural ingredients

CLEANSING
with Mountain tea infusion & Bee products

AQUA VITA
hydration
with Chaste tree phyto endorphins & Propolis

FACE CARE - ANTI AGING

THE POWER OF BEE PRODUCTS & GREEK PLANT EXTRACTS EMBODIED IN EFFICIENT ANTI AGEING SOLUTIONS
Exhaustive facecare ranges designed to compensate the passing of time up to 98% natural ingredients

BEE RADIANT
age defense & radiance
with Orange stem cells & Propolis

WINE ELIXIR
wrinkles & firming
with Santorini vine polyphenols & Propolis

QUEEN BEE
holistic anti aging
with Greek royal jelly

FACE CARE - EXPRESS BEAUTY

MEDITERRANEAN BEAUTY FOOD
Food for the skin: a complete range of scrubs & masks inspired by the Mediterranean diet up to 98% natural ingredients

SCRUBS & MASKS
(single use sachets 2x8ml)

SCRUBS & MASKS
(in 50ml tubes)

with Mediterranean superfood ingredients & Bee products

HAIR CARE

A COMPREHENSIVE HEALTH & BEAUTY PROGRAM TO TREAT EACH SCALP & HAIR NEED
A 3-step routine with preventive & corrective actions on scalp & lengths up to 100% natural ingredients

PRE SHAMPOOS

SHAMPOOS

AFTER SHAMPOOS

with Plant extracts & Bee products

SUN CARE

SUN PROTECTION FROM MEDITERRANEAN SEA
With youth shield patented 3D PRO ALGAE complex

FACE

FACE & BODY

KIDS

with Mediterranean algae extracts & Propolis

BODY CARE

COMFORTING SOLUTIONS TO ADDRESS BODY & MIND CONCERNS
Cleansing & caring formulas for beauty & well being up to 100% natural ingredients

INTIMATE
with Plant extracts & Propolis

BODY CARE
with Plant extracts & Bee products

with Mediterranean superfood ingredients & Bee products

BABY & KID

THE PUREST CARING SOLUTIONS FOR YOUR MOST LOVED ONES
With organic ingredients up to 100% natural ingredients

ECO BIO BABY

NATURAL KID

KID SUNCARE

with Plant extracts & Bee products

LIP & HAND CARE

BEAUTY PARTNERS TO SMILE & WAVE WITHOUT MODERATION
Natural solutions for a beauty that talks up to 100% natural ingredients

LIPCARE
with Plant extracts & Bee products

HANDCARE
with Plant extracts & Bee products

100% NATURAL SOAPS & ESSENTIAL OILS

THE MOST POWERFUL & SENSORIAL EXPRESSIONS OF NATURE
100% pure / 100% organic / 100% effective

NATURAL SOAPS
with Plant extracts & Bee products

ESSENTIAL OILS